It is heartbreaking to see leaflets thrown away by people all the time. Considering the time and effort that goes into the creation of these leaflets, it feels upsetting if you can’t see people appreciating what you have done.
In part, they can be blamed because of their attitude towards leaflets. The only thing is that you cannot change their minds. They will throw these leaflets away if they are not interested and there is nothing that you can do about it.
The best possible way to prevent leaflets being thrown away is by improving their quality. There are ways to prevent wasting leaflets. Here are some of them.
Don’t produce a lot
You don’t have to print thousands of leaflets if you are only targeting a small group of people. The employee whom you have assigned to distribute the leaflets will keep on throwing them away. He knows that there are still a lot of leaflets left. On the other hand, if you limit the number of leaflets, then they should be distributed only to the people who are most likely to read them.
Avoid writing a lot
Leaflets are meant to be short, concise and interesting. If you end up writing a lot of information on the leaflets, and most of it is irrelevant, people will just throw them away. You can go for brochure printing if you want to provide greater detailed information. For leaflets, the information should be short and straight to the point. Otherwise, you will see them being thrown away immediately.
Highlight offers
Try leaflet printing if you want to inform people about the benefits that they will get if they patronise your products. You should highlight the important information like discounts and promotions. It will be easier for people to appreciate the leaflets if they know that there are benefits that they can get if they buy from your store.
It takes a lot to ensure that people won’t throw your leaflets away. The same thing is true for banner printing and exhibition stands. You don’t want to waste your money on them if people won’t read them. It helps a lot if you take time to design the print advertisements and partner with the best printing companies. Rest assured, a high-quality leaflet with only the best and most reliable information will be read, and not thrown away.
You should also look for a better location where it is easier for you to find the right people who could possibly buy your products. It takes time to gain the trust of people and make them read your leaflets so you need to be patient.
Image via freedigitalphotos.net (Boykung)