Why Do Small Businesses Need to Invest in SEO?

Why Do Small Businesses Need to Invest in SEO?

The business playing field is rarely in favor of small businesses. For instance, while small businesses employ around 47.5 percent of the private workforce in the United States (that’s almost 59 million people), not a lot of these businesses go on to be successful. For every 100 small businesses opened, only 80 will survive the first year, 40 will survive until their fifth year, and only 13 will live to see their 10th anniversary. As a business owner, you definitely want to be one of those 13 that survive operations for as long as possible. One of the best ways to achieve that in the current setup is to go digital, starting with investing in a website. Here’s why an SEO-friendly website is necessary for small businesses to operate successfully. Stay Visible for Consumers Consumer behavior has changed over the last few years, and now that the internet has made information more accessible, more people are using it to find businesses that satisfy their needs and preferences. For instance, 87 percent of shoppers begin their shopping process by searching for products online before going to their target online or physical stores. And around 84 percent of shoppers believe online reviews as much as they believe personal recommendations. To take advantage of this consumer behavior, your business’s website must be visible to consumers looking for your business and products, as well as provide enough information to fulfill their research needs. Otherwise, two things could happen: either you don’t convince them to do business with you, or they don’t find your business in the first place. By implementing SEO on your website, you stay visible for the right keywords that point back to your business. Stand Out Against Competition While some small businesses rely purely on word-of-mouth and recommendations from the local community, their competitors are raking in profits from

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The perfect time to take a break in trading

The perfect time to take a break in trading

Currency trading is one of the most lucrative jobs in the world. The investors get to make money from home without going to the office. There are platform, analyses tool and indicators that can help to predict the future trend. Most people like to trade forever but it is not possible. One of the reason is volatility. The sector is much more volatile than anticipated, making it one of the most dangerous investments in finance. This article will tell when a person should put a halt on the career. It sounds disappointing but the truth cannot be changed. Read this article and discover scenarios that signal it is time to exit the industry.


How to get the most out of your banners

How to get the most out of your banners

With the design and print of your traditional marketing material finished, you may think that the most important part is done. Not so! It doesn’t matter how well-designed your pull-up banner is, or how wonderfully printed your leaflets are — if they are placed in the wrong location, they won’t be working to their full potential for you. That means a lower ROI for you. From windows to trade shows, we take a look at the best locations for you to place your banners. Start at the beginning Consider the most important area of your marketing campaign — your business’ location! People really don’t have time to be wandering around in search of your building. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.


Silver as an investment in 2018

Silver as an investment in 2018

The price of silver has reached its peak in 2016, but this precious metal has remained one of the best investment opportunities ever since. Those who are looking to hedge their investments should look into silver as a way to do so in 2018.


What Sets Good Contractors Apart from Average Ones

What Sets Good Contractors Apart from Average Ones

From a bigger picture point of view the availability of integrated solutions is a good thing because it allows for more service providers to enter into the market and provide the much needed competition in just about every industry, but it does tend to make for somewhat of a double-edged sword because it can also make for a serious drop in standards. In the many sub-industries which fall under construction for example, a highly qualified contractor who does general house work can be just as good as one which has learned the trade through practical experience.


Heavy-Duty Lift Systems in the Automotive Industry

Heavy-Duty Lift Systems in the Automotive Industry

In focus this week is one of the many behind-the-scenes elements which go into the smooth running of the automotive industry. I mean employees in particular who work for car manufacturers tend to take many things for granted, one of which is indeed all the machinery which makes their jobs that much easier. They’re suitably justified in doing so though, make no mistake about it – I mean when you go into work your primary objective is simply to get the job assigned to you done, with very little time, room or mental power to second-guess every little thing.