With the design and print of your traditional marketing material finished, you may think that the most important part is done. Not so! It doesn’t matter how well-designed your pull-up banner is, or how wonderfully printed your leaflets are — if they are placed in the wrong location, they won’t be working to their full potential for you. That means a lower ROI for you. From windows to trade shows, we take a look at the best locations for you to place your banners. Start at the beginning Consider the most important area of your marketing campaign — your business’ location! People really don’t have time to be wandering around in search of your building. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.
It is heartbreaking to see leaflets thrown away by people all the time. Considering the time and effort that goes into the creation of these leaflets, it feels upsetting if you can’t see people appreciating what you have done.
Social media and pay-per-click (PPC) advertising are popular choices for general marketing and promotional purposes, but they are not always the most effective options when catering to a specific niche. If you want to reach people with a special interest in your particular niche, you need to focus your efforts on building your reputation as an expert in your field. Here are four ways to reach a wider audience in your niche.