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Business advice, tips and tricks from the SBB in Holyrood Business Park, Edinburgh

Why Do Small Businesses Need to Invest in SEO?

Why Do Small Businesses Need to Invest in SEO?

The business playing field is rarely in favor of small businesses. For instance, while small businesses employ around 47.5 percent of the private workforce in the United States (that’s almost 59 million people), not a lot of these businesses go on to be successful. For every 100 small businesses opened, only 80 will survive the first year, 40 will survive until their fifth year, and only 13 will live to see their 10th anniversary. As a business owner, you definitely want to be one of those 13 that survive operations for as long as possible. One of the best ways to achieve that in the current setup is to go digital, starting with investing in a website. Here’s why an SEO-friendly website is necessary for small businesses to operate successfully. Stay Visible for Consumers Consumer behavior has changed over the last few years, and now that the internet has made information more accessible, more people are using it to find businesses that satisfy their needs and preferences. For instance, 87 percent of shoppers begin their shopping process by searching for products online before going to their target online or physical stores. And around 84 percent of shoppers believe online reviews as much as they believe personal recommendations. To take advantage of this consumer behavior, your business’s website must be visible to consumers looking for your business and products, as well as provide enough information to fulfill their research needs. Otherwise, two things could happen: either you don’t convince them to do business with you, or they don’t find your business in the first place. By implementing SEO on your website, you stay visible for the right keywords that point back to your business. Stand Out Against Competition While some small businesses rely purely on word-of-mouth and recommendations from the local community, their competitors are raking in profits from

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Need Help Resolving a Family Issue in Portsmouth? What to Look for in a Family Solicitor

Need Help Resolving a Family Issue in Portsmouth? What to Look for in a Family Solicitor

It can be a heart wrenching decision to take legal action against a family member, as family ties are what hold our society together. Whether the dispute revolves around a deceased family member’s will, access to a child or a divorce, undergoing any procedure against those nearest and dearest to you is a painful situation. There are manyfamily solicitors in Portsmouth, and even more online, so it can be puzzling to know what to look for in a solicitor if you have never had family based legal advice in the past. What are family solicitors? Family law is a large area and while many solicitor firms specialise in areas like conveyancing, family solicitors usually make up a specific area in selected law firms; in other words, not every solicitor’s firm will have a solicitor specialising in family law. A family solicitor will be able to help with areas such as divorce, child visitation, child access, or residency disagreements between parents or other family members. What to look for in a family solicitor When it comes to working with families and legal procedures, it takes a great deal of sensitivity, compassion and legal knowledge to ensure that everyone’s best interests are catered for in the outcome, especially when dealing with the needs of children. They are the most vulnerable casualties of a divorce and they also need to be given a voice in the proceedings. There are many things you should look for in family solicitor to ensure that the proceedings create the smallest amount of stress possible. Fee clarity An area that worries many people seeking legal advice or representation is that of fees; how much is it going to cost? A high-quality solicitor will always be clear and open about their fees. Reputation This is where the internet is

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Why Do Customers Prefer Bags for Life to Single-Use Plastic Bags?

Why Do Customers Prefer Bags for Life to Single-Use Plastic Bags?

If you’ve been to any large supermarket over the last few years, you’re sure to have noticed that single-use plastic bags have been cast aside in favour of more durable options. You’ll generally be able to choose between tougher plastic bags and Bags for Life, which are designed to hold heavy contents and last for years. Even if you run a retail business that isn’t legally required to provide something other than single-used plastic bags, you might want to consider providing Bags for Life. 

7 Icebreaker Questions That Could Kill Your Business Relationship

7 Icebreaker Questions That Could Kill Your Business Relationship

  Every customer relationship starts somewhere. Classic “in person” questions like “so, what do you do?” rarely lead to memorable conversations that can get the small business leaders noticed. Some awkward questions can even lead to making a bad first impression that ends the relationship even before it starts.

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