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Business advice, tips and tricks from the SBB in Holyrood Business Park, Edinburgh

5 Strategies to Make Your Content Marketing More Successful

5 Strategies to Make Your Content Marketing More Successful

Content marketing is basically a method of online marketing focused on developing, publishing, and sharing relevant content for an intended audience online. It’s very easy to use and is one of the best ways to build your brand and get your message out there. A lot of times, content marketing is misinterpreted as article marketing. While article marketing does help you build links, content marketing goes much deeper and is actually much more valuable to your business. If you’re looking for a great way to get your content noticed, here are some quick tips: Think about your audience. Content marketing strategy should always target your audience. When you write content, it’s very important to think about who you’re writing to. Is it your typical reader, or someone that might not have ever visited your site before? This will help you focus your content marketing strategy. If you’re writing to your usual readers, you can still build trust with them and make sure they’ll appreciate what you have to say on your website. Create a list of keywords related to your niche. Keywords are the words that potential customers will type into the search engines when they’re looking for products or services that you offer. This is why content marketers often recommend using tools such as the Advanced Search Tool to determine keywords that are more likely to bring in customers. However, keyword research isn’t always the easiest thing to do. Some content marketers choose to go with the tried and true, while others look for better keywords to use to target their target audience. Create unique and engaging content. Content marketing isn’t just about creating content that makes your product or service sound helpful. You also need to make sure that your readers will take the value of what you’re

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How to Get a Bank Loan in Switzerland

How to Get a Bank Loan in Switzerland

A bank loan is simply a form of debt that is granted for a given period of time, generally on predetermined interest terms tied to the prime rate of interest, the amount of the loan being repaymentable on a regular schedule, either on a monthly instalment or at a stated redemption date. These are very popular in the UK and the USA where credit markets are highly competitive and loans can be very timely and easily obtained. There are also some offshore banks that offer services to individuals looking for unsecured loans and credit cards. An example of such an offshore bank is the Swiss Bank Account. Obtaining a bank loan in Switzerland is simple. You need to have a valid Swiss bank account, a regular income, and a job that is authorized by the Swiss government to hold such an account. For these types of accounts, verification of the information provided by the applicant is usually not necessary as the issuing bank verifies the information itself. The bank in question will review your credit score before approving the loan and if you have any outstanding debts to clear before hand, they will usually approve the loan too. As a general rule of thumb, the easier it is to get approved for a bank loan, the lower the interest rates will be, and vice versa. The easiest loans to obtain are investment grade or better known as VIP debt. Investment grade debt such as a home mortgage is exempt from the usual underwriting procedures and is usually subject to a lower cost base rate. These types of bank loans are often applied for through offshore investment banks. Another option that can be used for getting an investment grade bank loan in Switzerland or anywhere else for that matter, would be

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Overused Business Phrases

Overused Business Phrases

Business World is a popular term used to describe the global landscape of business today. The term business world may also refer to the broader world of economics, finance and politics. Business refers to not just businesses but to national and international governments as well. The global business world is constantly changing; however, many of the old rules about what makes a good business are beginning to change as newer business models emerge. This is creating an extremely exciting time for business owners who have a stake in the global economy. In many ways, the phrase BizWiz refers to what the phrase “vision and will” describes. Vision refers to seeing the end result and will describe a plan for getting there. A vision also describes the way in which people feel about an issue and how they are using traditional methods to solve the problem. In the business world, a phrase like BizWiz can be used to describe a new way of doing things or a new way of thinking about how to implement an idea. There are other phrases that have nothing to do with business jargon to describe the global environment. The phrase eco-friendly describes a set of ideals and actions that are designed to reduce, reuse, and recycle everything possible. It can overuse the word green though. The phrase eco-friendly can also be overused though. It describes the actions needed to create a sustainable ecosystem so that the ecosystem can continue to support human activities and industries without depleting the environment. The phrase smart, sexy, and powerful can be used to describe a variety of business jargon over time. It first came into popular use in the 1960s and it describes the combination of scientific terms that describes the scientific method. That method is often used as

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What Are Business And Management?

What Are Business And Management?

Business is often the most difficult thing to understand especially when we are young and just starting our own business. This is why there are many people that have a hard time understanding what is business. To help you better understand what is business here are a few examples of different types of businesses. Read on to find out which type you think you may belong and what they do. In this day and age business is the main source of income for many people. It can also be considered to be the most important aspect of life for some. Business is basically the activity of earning money or producing or selling goods and earn profits from it. Simply put, it’s any activity or venture entered into with an intention to earn profits. The other name for the business is ‘enterprise’ and it refers to any group of people who work together for a common venture. Business is the key to having fun in Europe. In fact business has been a huge part of European history since its inception. Throughout the years many different types of entrepreneurs started ventures and developed new ideas to earn profits. One type of entrepreneur was Europeans like Plato, who talked about the need to develop a good political system in order for the people to have an advantage over other countries. They also needed to develop good social systems because they didn’t want to be ruled by evil kings or aristocrats. Nowadays business culture has spread throughout Europe, especially in the countries that are leading the world in technology and creativity such as Spain, Portugal and Ireland. For example, businessmen were extremely involved in the construction of public transportation in Spain until the early 20th century. Many businesses were built in the areas of

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What is the Measure of Profitability?

What is the Measure of Profitability?

In cost accounting, profitability is an examination of the actual profitability of an enterprise’s output under a given set of circumstances. Output of an enterprise can be grouped into fixed assets, goods, services, locations, processes and/or sales. Under optimum conditions, the enterprise’s output should be able to cover all the costs it incurs in producing that output and still leave sufficient profits for the enterprise. Under normal circumstances, profitability is determined by the overall revenue performance of the enterprise. Under normal circumstances, revenue growth, operating income and expense growth are balanced on a continual basis. Revenue increases with the increase in production and service, and decreases with the reduction of production and service. Profitability, on the other hand, is determined by changes in the total amount of net profits, less the amount of total expenses. Net profits are reported under the heading of gross profit. The difference between gross profit and net profit, however, indicates the profitability or potentiality of the business operation. The difference is called the operating profit margin. An important concept in profitability is the difference between revenue coming in and revenue going out. If revenue is increasing, profit is increasing as well; conversely, if revenue is decreasing, profit is decreasing. A positive net profit margin indicates the possibility of profit growth. A negative net profit margin indicates the tendency to lose money. Therefore, a company’s net profit margin is an indicator of how much the company makes in profit and how much it loses in loss. For a business to have a firm understanding of profitability, management needs to perform profit and loss analysis, which is referred to as the analysis of both positive and negative margins. The most common of these profitability ratios is the operating margin, which compares cash inflows or expenditures against revenues

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Tech Disruptions that Benefit the Food and Restaurant Industry

Tech Disruptions that Benefit the Food and Restaurant Industry

One of the greatest changes brought about by what is often referred to as disruptive technology is that of blowing the playing field wide open and increasing much-needed competition. Because of tech disruption, someone whose relationship with the food and restaurant industry stopped with their harbouring of a passion for cooking can now turn that passion into a business that rivals the biggest names in the food services market. Here are the five tech disruptions that make it possible: Renewable energy Renewable energy only really becomes obvious as one of the disruptive technologies benefitting the food and restaurants industry if you actually think about it. Ordinarily one wouldn’t consider that something like being able to tap into an unlimited source of power can effectively allow you to churn out something like fresh and hot pizzas very quickly, in a cost effective manner. You’d otherwise have a mounting energy bill, for example. So it becomes about the product, unhindered by the would-be overheads and other such barriers to entry. The ride-sharing economy The various examples ride-sharing services probably very easily roll off the tongue, but their importance as a disruptive technology that contributes to the improvement of the food and restaurant industry is perhaps obvious. It’s worth mentioning though, because now it means more customers can order food online, from a variety of different restaurants, to accept delivery in an ever widening radius of locations. Restaurants and food outlets themselves don’t have to worry about catering to in-house delivery fleets, staff, etc. Both the restaurants or food outlets and the consumer benefit, with the potential for a third-party to benefit as well, by taking up an on-demand job as a delivery person. Social media Social media as a disruptive technology has long since evolved to form somewhat of a mainstream technology

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