It is heartbreaking to see leaflets thrown away by people all the time. Considering the time and effort that goes into the creation of these leaflets, it feels upsetting if you can’t see people appreciating what you have done.
Social media and pay-per-click (PPC) advertising are popular choices for general marketing and promotional purposes, but they are not always the most effective options when catering to a specific niche. If you want to reach people with a special interest in your particular niche, you need to focus your efforts on building your reputation as an expert in your field. Here are four ways to reach a wider audience in your niche.