Welcome to ScotlandBiz.co.uk: Home of the Scotland Business Bureau (SBB)
Business advice, tips and tricks from the SBB in Holyrood Business Park, Edinburgh
With the design and print of your traditional marketing material finished, you may think that the most important part is done. Not so! It doesn’t matter how well-designed your pull-up banner is, or how wonderfully printed your leaflets are — if they are placed in the wrong location, they won’t be working to their full potential for you. That means a lower ROI for you. From windows to trade shows, we take a look at the best locations for you to place your banners. Start at the beginning Consider the most important area of your marketing campaign — your business’ location! People really don’t have time to be wandering around in search of your building. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.
Are you a business owner, freelancer and/or hustler trying to make your own go of it?
You don’t have to follow the rules.
Every customer relationship starts somewhere. Classic “in person” questions like “so, what do you do?” rarely lead to memorable conversations that can get the small business leaders noticed. Some awkward questions can even lead to making a bad first impression that ends the relationship even before it starts.
The price of silver has reached its peak in 2016, but this precious metal has remained one of the best investment opportunities ever since. Those who are looking to hedge their investments should look into silver as a way to do so in 2018.
From a bigger picture point of view the availability of integrated solutions is a good thing because it allows for more service providers to enter into the market and provide the much needed competition in just about every industry, but it does tend to make for somewhat of a double-edged sword because it can also make for a serious drop in standards. In the many sub-industries which fall under construction for example, a highly qualified contractor who does general house work can be just as good as one which has learned the trade through practical experience.